How we do PPC

We’ll deliver a strategic and cost-effective campaign

Anyone can set up a PPC campaign, but it takes specialists to ensure the campaign is as powerful as possible - delivering relevant traffic and a strong return on investment.

At OMG Search we will help you plan carefully and spend wisely. It’s all too easy to splash out on high visibility without reaching the right people. We’ll help you create the right ads with the right content, so more relevant users click on your ad and your quality rating goes up. And we’ll carry out carefully considered bidding on key words for you.

This way you’ll attract more relevant customers who are more likely to convert and your cost-per-click will be lower.

We’ll agree objectives and targets

Before launching your PPC campaign, we’ll agree objectives and targets with you and analyse your current strategy. We’ll identify any gaps in coverage, ensure you’re bidding on the best keywords, and creating ads with the highest possible ‘clickthrough’. We’ll do all this while maintaining your brand values and remaining consistent with the tone of voice used in the rest of your marketing.

We’ll use your PPC budget effectively

With a range of performance-boosting methodologies, we’ll ensure your PPC budget is used as effectively as possible. Ads will be precisely targeted to the demographics, times and geographical areas most relevant for your product and market.

You’ll gain maximum prominence

Working from an in-depth understanding of Google’s complex Quality Score algorithms, we’ll ensure your keywords are as relevant as possible, giving your ads maximum prominence and minimising your cost-per-click.

You’ll enjoy exceptional service

A dedicated account manager will take ownership of your campaign, monitoring its efficiency, strategising and providing full reports on its progress. We’ll be like an extension to your own marketing department. Finally, as with SEO, we’ll leave out all the unnecessary jargon - we’ll explain everything in plain English.