All News
OMG sponsors A4u Expo London 2010 (13 October 2010)
Here at OMG headquarters we are busy getting ready for the A4U Expo in October for which we are proud Silver Sponsors.…
Guarantee Traffic with SEO, Content & Usability (19 August 2010)
The importance of Search Engine Marketing has been underlined by one expert who indicates that businesses looking to use their website content to generate traffic can do so by implementing three core elements of SEM together.…
Mobile Advertising With Google (18 August 2010)
Are your PPC Ads enabled to show via mobile devices?…
The Results of Bing’s $100 Advertising Campaign (16 August 2010)
Microsoft launched its multimillion dollar advertising campaign for search engine Bing in March, as an attempt to challenge Google’s dominance in the search engine market.…
Optimise Your Google Display Network (13 August 2010)
Are you running via the Google Display Network.…
SEO Used to Clear Simon Cowell’s ‘Bad’ Reputation? (12 August 2010)
Search Engine Optimisation can be a truly powerful marketing tool and it appears the celebrity world are even cottoning onto this fact. Music mogul Simon Cowell, known for spouting venom and being mean to innocent singing contestants, is trying hard to clean up his ‘bad’ image with the use…
Wave Goodbye to Google Wave (09 August 2010)
Google Wave was launched in May 2009, and it wasn’t done quietly or modestly, this new communication platform is a powerful, real-time collaboration tool that was claimed to be heir to email and instant messenger. Sergey Brin declared that it would “set a new benchmark for…
What is the Difference Between SEO & PR? (06 August 2010)
Search Engine Optimisation and PR continue to be closely aligned but are there any clear definitions between the two? More businesses are recognising are commenting that old school PR and new media SEO certainly has a number of parallels.…
Update - AdWords Ad Copy Trademark Policy (05 August 2010)
This week Google have announced that as of September 14th 2010 they will be changing their policy throughout the UK, Canada and Ireland to mirror their US policy. This change will mean that other advertisers have more freedom to bid on trademarked keywords and in some cases use these…
Update - AdWords Ad Copy Trademark Policy (05 August 2010)
The use of trademarks within AdWords ad copy has been an ongoing subject for advertisers and for many a closed area due to the use of trademarks in ad copy being disallowed.…
Small UK Businesses ‘Failing to Pick Up on SEO’ (30 July 2010)
A new report into search engine optimisation in small businesses revealed that many organisations are not taking advantage of the possibilities of SEO. Analytics SEO reported that more than half of the 1,000 small businesses surveyed used ineffectual levels of SEO, while some don’t even use…
The 100 mil Facebook User Profile Download (30 July 2010)
This week a security consultant Rob Bowes, felt it was time to teach Facebook a lesson about the privacy issues on their social network site, however did Facebook learn anything?…
Google Keyword Diagnosis (22 July 2010)
Are your PPC ads showing?…
Mistakes SEO Firms Should Seek to Avoid (20 July 2010)
Choosing an SEO firm to optimise your business or product’s web content that is respected and reliable is half the battle to ensuring improved search engine ranking positions. Unfortunately choosing a professional SEO outfit does not guarantee results and impeccable research.…
Yahoo! Begins Live Testing Bing Powered Results (16 July 2010)
It almost marks a year since Yahoo! and Bing announced they merge that sent ripples through the SEO world. This week revealed that the merge has moved on considerably since July 2009, as Yahoo! confirmed via email that both offline and live testing is well underway for the future Yahoo! &…
Google AdLinks Go Live Across Generic PPC Activity (16 July 2010)
PPC ad copy has now been extended with the additional Google tool, Ad Sitelinks. Ad Sitelinks were originally set up in beta across top performing Google Ads . Over the test period huge benefits were seen across advertisers. Click Through Rates improved by around 30%, Google has now…
2012 Olympics SEO Preparations Should Start Now (14 July 2010)
Businesses with the aim of merging their SEO activities with the 2012 London Olympics should start making their preparations now according to a search marketing expert.…
Google Is Making Changes To Product Search (13 July 2010)
Google Product Search (what was Google Base) is once again undergoing some changes to enhance the quality of the results it displays. If you are listing products in the following categories Electronics, Books, and Media categories and you do not have all of the required attributes listed in…
Twitter - 33% Up On Search Volume Since April. (09 July 2010)
Twitter processes 24 billion searches per month according to its co-founder Biz Stone who announced this week that Twitter’s search volume is up 33% since April’s 19 billion per month. Which equates to 800 million queries a day.…
Yahoo! to Launch SEO-Based News Service (07 July 2010)
A brand new news blog named ‘Upshot’ has been launched by Yahoo! with the aim of using common online search terms as a means of determining which news stories are submitted.…
New Entertainment Search Service From Bing (05 July 2010)
Bing has announced it is enhancing its searches for entertainment and media content. This will feature on www.bing.co…
Google’s Moving Into Travel (05 July 2010)
Google has confirmed the rumours that it has been looking to move into the travel market with the news that it has acquired the flight travel firm ITA Software. This new acquisition provides the search engine giant with access to software which is used by some of the company’s biggest…
Yahoo’s Results Merging To Bing (05 July 2010)
Over the Weekend (3-4th July 2010) Yahoo! Results started to change. Although nothing has been confirmed by the Search Engines, website owners and optimisers are taking this that it could be the start of the long awaited merger between Yahoo! And Bing.…
Google Gets A Caffeine Boost (22 June 2010)
In August 2009 Google Caffeine was first mentioned, since then it was launched on one data centre in November and now its live everywhere. Google claims that this new service provides 50% fresher results for web searchers.…
SEO Gets Interesting as Bing Gains Ground on Google (18 June 2010)
SEO strategies may be set for a dramatic shift in focus as competition from Google’s search engine competitors continues to hot up. New reports suggest that Microsoft’s Bing is beginning to gain ground on Google, the current search engine market leader.…
Do You Have A Passion For PPC? (10 June 2010)
Not everyone can say ‘I love my job’, however it is always a positive if you like your job. Anyone can arrive into work do 9 till 5 and leave, however if you have a little bit of passion about your job then gaining and working to creating results can have worth while job satisfaction.…
Your Pictures On Google Home Page (04 June 2010)
Google has launched a new exciting feature that lets you put your own picture on the Google homepage. Many people have suggested that Google are reacting to the praise that rivals Bing have recieved regarding their homepage, that has featured a different picture each day for the last…
New Ad Planner Top 1000 (03 June 2010)
The content network has huge potential to get your ads out there in front of potential customers. You may not always gain a high CTR due to the methods the content network follow.…
Google Flees From Windows OS (02 June 2010)
Following the attack on Google by Chinese web hackers, it was feared that the weakness in their system was found via an Internet Explorer vulnerability, which heightened fears about the overall Windows operating system. Therefore, the news that Google is looking to phase out the Windows OS…
Single Keyword SEO Strategies now Largely Outdated (28 May 2010)
Those were the days when SEO strategies could merely consist of saturating a website with one or two extremely popular keywords. Nevertheless, times, they are a-changing – Google has become increasingly smarter in the way that it pinpoints spam web content and as a result SEO campaigns have…
Mum Vs Dad In The Search War (27 May 2010)
Mother’s day is behind us and father’s day is almost here. But who wins in the battle of the gift searches?…
Google Gets Encrypted With Web Search (26 May 2010)
Security of data is becoming an ever more important issue as the internet develops, with major websites now being investigated about the how they handle the storage of information or how the data is transmitted when there site is used.…
Facebook Fight Back in User Privacy Backlash (24 May 2010)
Facebook announced this week (27th May 2010) the launch of new privacy settings for sharing personal information. This comes as a direct result from the backlash from users regarding concerns of privacy.…
Are You Reaching Your Local Market? (21 May 2010)
How big is your company? Do you attract national custom or is it predominantly local?…
Traditional PR Still Works for SEO Strategies (18 May 2010)
It is still possible to implement traditional PR content into new SEO strategies. The evolution of social media means it is now easier than ever before to distribute content and achieve back-links through bookmarks, follows and mentions on other websites. Not only is PR good for creating…
Facebook Caught Distributing User Information to Advertisers (17 May 2010)
The Wall Street Journal reported on the 21st May 2010 that Facebook, MySpace and other social networks have been sending personal and identifiable information about users to their advertisers without permission. This information comes as a shock to users who are promised by these major…
Monitor Your SERP’s Or You Could Be Losing Out (17 May 2010)
Everyone knows that having a top ranking on a keyword in Google will lead to an increase in traffic right? Well this is not always the case.…
User Behaviour & Conversion Rates In Search Engine Browsing (14 May 2010)
You may already be familiar with the notion that 'everyone uses search engines differently'. However Paid Search Specialist George Michie pushes this idea further and believes that these differences may explain the conversion rates and traffic volumes on different types of keywords.…
Google Launches New Keyword Targeting Feature (12 May 2010)
Many PPC accounts cover the spectrum of keyword match types e.g. Broad, Phrase, Exact and also Negative. Depending on the accounts targets will depend on the match type you opt for. For example if you just want to drive as much traffic to a certain website as possible then Broad match could…
SEO Important to Majority of Online Retailers (11 May 2010)
A recent online poll has revealed that the majority of online retailers in the United States continue to value search engine optimisation as an important cog in the success of their business.…
Google's Not Perfect At Consistency (10 May 2010)
If you are a Google user by now you will have used the new layout that they unveiled a couple of weeks ago. However if you don’t like it you are still able to access the old format via this URL http…
Learn More with Google Webinars (07 May 2010)
How up to date is your AdWords knowledge? Are there areas you need a little advice or guidance with? It is always important to stay on top of PPC news and developments. The industry is an ever changing one and being knowledgeable can help develop your PPC account. Blogs and forums are…
Search Doesn’t Just Happen On Search Engines (05 May 2010)
Customers don’t just search on Search engines Think about how you search, do you just use a search engine and buy straight away? Probably not! This is nothing new customers are smarter than we give them credit for! Customers are searching for information on Facebook, Twitter, Review and…
Exclusive launch for OMG – Kalixa (05 May 2010)
The Kalixa prepaid Mastercard keeps customers in control offering additional security when shopping online or when overseas as well as a perfect way to manage finances without risk of overspending. It will also allow users to purchase flights from companies such as Ryanair without incurring…
A Growing Desire for Mobile SEO (05 May 2010)
There appears to be a growing desire from mobile marketers and search marketers to develop and enhance mobile SEO in a way that will prove beneficial to its brands. The call for specific optimisation for mobile web searches as opposed to displaying content via redirects is growing louder by…
Discovering Brands In The Google SERPs (04 May 2010)
Google never seems to rest when it comes to updating the main search results features, and today is no different. Google have launched another new search refinement to help users better understand the more popular brands on specific search terms.…
Google Expands Rich Snippets Internationally (30 April 2010)
It has almost been a year since Google launched “Rich snippets’ displaying additional information of the search engine results pages. Since then this has rapidly enhanced results to include people profiles, reviews, videos, events, and last month they lauched recipes. Many webmaster have…
Trouble Shooting Your PPC Account (30 April 2010)
Have you given your PPC account love, nurture and lots of attention? Spent hours planning, organising and structuring your campaigns Tailored every ad group, keyword and ad copy? Then the initial traffic is strong and seeing the ROI you have worked for? But then traffic seems to have…
Jimmy Choos – Inspired Social Media Experiment! (28 April 2010)
Jimmy Choo is running a real time treasure hunt harnessing the power of Social Media! Over the next couple of weeks a pair of trainers from the new Jimmy Choo range will be placed a fashionable hot spots around London and real time updated will be sent out about their whereabouts.…
Do You Use Google Trends? (23 April 2010)
Google has a number of tools available for online marketers. When these tools are utilised the can have great benefits to online campaigns. One tool available is Google Trends, have you used this tool before?…
SEO – Site Speed now a Determining Factor in Rankings (21 April 2010)
It was recently announced by Google that its latest algorithm will now consider site speed as one of its many determining factors when selecting a websites’ search ranking or indexing. At present there are more than 200 determining factors that Google incorporates as part of its search…
Facebook Announcements (21 April 2010)
Big news from social media giants Facebook this week, who announced several new improvements at its F8 developer conference in San Francisco on the 21st April.…
Are Users Changing Search Providers? (19 April 2010)
As you have all most probably seen online, on TV, in magazines or on the radio, Bing.com are in the middle of a very aggressive marketing campaign to help increase their online market share.…
Bing Testing Twitter In Search Results (16 April 2010)
Some Bing users may be seeing Twitter messages mixed in with the regular search results on Bing.com this week. In a blog post on the 13th of April Bing explained that this is a test period, whereby they are trialling two types of methods to integrate Twitter into their results pages. It can…
How Often do you Review your PPC Accounts? (16 April 2010)
Does your website change regularly with new offers, deals and promotions? Do you have new products or services you want to shout about? You may even have campaigns and ad groups paused that need some love and attention in the form of optimisation to get them active again. Do you check…
SEO – Google Search Results now Based Additionally on Website Speed (16 April 2010)
Google has announced that web search results are now partially affected by a website’s speed. Rankings were previously based on the relevance of a site to the search term entered. However, now the system has been altered after Google found that some site visitors were annoyed with slow…
SEO – Retailers ‘Treat SEO as an Afterthought’ (15 April 2010)
You could be forgiven for thinking that the biggest international retailers would find themselves ranking highly in terms of keywords, but it appears that this is not the case according to a study by search engine marketing industry analyst, Conductor.…
SEO – Key Ranking Factors Revealed by Yahoo (13 April 2010)
Businesses looking to improve their SEO rankings may be interested in hearing what Yahoo has to say regarding the top five key factors it believes plays a significant role in improving search engine rankings.…
Twitter Launches ‘Most Popular Tweets’ (09 April 2010)
Twitter’s search results have had a makeover this week thanks to the new addition of “most popular tweets”. This new feature on this successful social media platform works as follows, when using search.twitter.com, or the search box on Twitter.com, the results now show up to three “most…
PPC – General Election Involves Adwords Power Struggle (09 April 2010)
With the impending General Election on 6th May, the UK’s politicians are already locked in an online power struggle involving Google Adwords. Labour MP John Prescott has encouraged Labour followers to sabotage the Conservatives’ Adwords election budget by clicking on the Tory’s ads to…
YouTube PPC Advertising (09 April 2010)
How many of you surf YouTube? Check out YouTube links friends send you or upload your favourite videos?…
Internet Young Interest in Election (08 April 2010)
Around half of first time voters are taking greater interest in next month’s general election because of political information available online. A recent survey of 18-25 year olds (by New Media Age through Light speed Research) found that 46% of youngsters aged between 18 and 21 believe…
Google On Suicide Watch (07 April 2010)
Google seems to constantly come under fire, for not taking “enough” responsibility with its search results. Due to the way Google works and its nature of providing the best information for its users, almost anyone is able to find results on topics which range from both good and bad.…
Do Your PPC Ads Attract The Content Network Audiences? (01 April 2010)
The Content Network is a vast network of sites allowing Google paid ads to show. PPC advertisers can create either a placement campaign and control all sites there ads show on or it is possible to set up campaigns allowing ads to show on a keyword basis, e.g. if you are an online shoe…
Social Media Users Improve Privacy (31 March 2010)
A recent survey conducted by Webroot has found that users are doing more to protect their privacy however huge security risks are still open for exploitation.…
Wikipedia Set For A Face Lift (29 March 2010)
Wikipedia the free online encyclopaedia has announced that it is planning to change aspects of its site in April this year (2010).…
New AdWords PPC Search Funnels (29 March 2010)
At the moment conversion in Google AdWords are attributed to the last ad someone clicks on before making a conversion. As we all know it’s never a one click to buy ratio and many fraught discussion have been had about bidding on generic keywords when conversions are shown to be low.…
Reach Previous Traffic via Remarketing (26 March 2010)
In an ever changing environment online marketing has become a wealth of offers, discounts and bargains galore. When users want a good deal where do they go? The answer is the web!…
Spring has sprung and motorbike insurance is at its peak! (26 March 2010)
With British Summertime starting the countdown is on for those long summer evenings and warmer days. And with the arrival of spring comes the seasonal peak for motorbike insurance. With great offers from the UK’s leading providers OMG have all the offers.
I-points rebrands as Maximiles (26 March 2010)
From the beginning of Q2 2010 the affiliate I-points will be rebranding to Maximiles. The exciting change means that there will be an all new and improved website launched www.maximiles.co.uk which will be focused on improved design and also a better retail experience for consumers.…
Social Media – Google Launches Social Search Service (24 March 2010)
Google has continued to develop its social media services with the launch of Social Search. The basic premise of Social Search is that it uses the user’s personal connections and interests to find web results of topics that they are looking for, be it video, images or text.…
Social Media Used More Than the Telephone by Home Broadband Customers (24 March 2010)
If there was ever a sign to suggest the significance of social media then this latest revelation from research company InSites Consulting is exactly that. It is claimed that home broadband customers now use social media networks such as Twitter and Facebook more than their home telephones as…
Microsoft Adds Foursquare To Bing Maps (24 March 2010)
It has been announced this week that Microsoft is adding the app Foursquare, the mobile location service, to Bing Maps.…
Social Media Platforms Dominated by Conservatives Election Campaign (23 March 2010)
With the upcoming General Election on the horizon, the Conservative party appear to have taken a significant lead in the political march by dominating social media platforms such as Facebook. A recent review of General Election content on Facebook between 14th February and 15th March…
Facebook – The Most Visited Site In The US & Driving The Most Traffic To News & Media Sites (22 March 2010)
Facebook has had a triumphant month. Firstly the social media giants topple Google from the top spot for most visited site in the US and now Facebook have been awarded the accolade of driving more traffic to news and media sites. Hitwise, the internet traffic monitor company, discovered…
Exclusive launch - Lloyds International banking (22 March 2010)
The bank account designed for people living, working and banking abroad is now live with OMG. Read more or contact simon.alexander@omgpm.com for further information.
Exclusive launch – Baines and Ernst (18 March 2010)
We are delighted to launch the Baines & Ernst debt management affiliate programme EXCLUSIVELY on the OMG Network.
For more information please contact simon.alexander@omgpm.com or visit our offers page.
PPC – Discover Negative Traffic Before It Finds You (11 March 2010)
It is an ongoing issue that keywords can always be exposed to negative areas or double meanings. E.g. dressing up clothes for children could also refer to adult fancy dress and controversial areas in search. These negative areas can generate wasted clicks and untailored traffic to you…
OMG launches Confused Van insurance (11 March 2010)
To join the already successful car, home, travel, energy and life programmes we are now promoting Confused Van insurance. Searching over 20 leading providers for the best quote for commercial and private insurance. For more information please contact Natalie.haydon@omgpm.com or visit…
OMG launch Asda Financial Services (10 March 2010)
Another exclusive win for OMG. Within the Asda portfolio are a range of programmes for affiliates to promote including…
Twitter Aims to Cleanse its Network from Scam Tweets (10 March 2010)
In an effort to improve security for its site and users, Twitter is to begin scanning all tweets on its network in a bid to cleanse the site from spam and scamming tweets which include URLs directing to potentially harmful websites.…
SEM – New MSN Homepage (09 March 2010)
MSN will begin rolling out their new homepage today however this is going to take a few weeks. As one of the most trafficked pages on the web it will take a bit of time for the full roll out to take place. The new page moves away from the blue background to white and relies on structured…
Search Engine Bing Expands Market Share (08 March 2010)
The self coined 'Decision Engine' Bing has been plastered on our TVs of late, as part of its new advertising campaign to generate more users and rival the popularity of the ‘great’ Google. Subsequently Bing's search engine rankings are catching up with the giant Google, according to…
SEO – Google Criticises Its Own Search Engine Optimisation Report Card (05 March 2010)
In a bizarre turn of events, Google has moved to criticise its very own Search Engine Optimisation techniques following its comprehensive report into their optimisation of a number of areas - where it was found that Google was falling short in many areas.…
Social Media – Easy Access & Intuitive Products Enhance Social Media Marketing (04 March 2010)
The ease of access to social media networks through the latest intuitive smartphones and netbooks has enabled the swift and powerful evolution of social media marketing. The ability to check Facebook, tweet and re-tweet articles via Twitter and even distribute personal blogs can all be…
Following in Google’s Footsteps – Could Twitter Start Making Some Serious Cash (03 March 2010)
Recent news from the AllThingsDigital Blog has hinted about talks taking place between executives at the social networking giant Twitter regarding identifying revenue sources. The executives have been discussing options for the last 6 months for advertising potentials which they will…
SEO – Shortened URL’s Potentially Bad for Search Engine Optimisation (02 March 2010)
The increasing phenomenon of social media website Twitter has brought about exponential growth in terms of visitors and users from all kinds of demographics. The Tweeting process has engulfed millions, from individuals to global conglomerates; Twitter is becoming useful as a means of…
Stand Out In The SERPs – Is Rich Snippet Text The Way Forward (01 March 2010)
Following on from the Google announcement last May (2009) regarding the search engines ability to display additional text which it can take direct from the pages of your site, we are now seeing a marked increase in the number of sites who have only just started to implement the technology,…
Social Media – Sunderland – The Facebook Capital of Britain (01 March 2010)
The impact of Social Media on towns and cities across the United Kingdom has been swift and impressive according to a recent story in the UK press. Sunderland has been labelled as the Facebook capital of Britain. …
SEO – Understanding Search Engine Algorithms (01 March 2010)
Search Engine Optimisation is often viewed as a complex, slow-burn process and in fairness it is not far from the truth. SEO is most definitely an intricate strategy which pulls together a range of methods to optimise web content and improve search engine ranking positions.…
Mobile Targeting Options for Pay Per Click (01 March 2010)
Do you access the internet through your mobile phone? As mobile phones become more functional and a far cry from the days of using them to make a phone call or send a text. Advertisers need to ensure that your advertising and specifically your PPC ads are as targeted as possible.…
PPC – Remarketing On The Google Content Network (01 March 2010)
I have always had a turbulent relationship with the Google Content network however you can’t deny that in recent times it has come on leaps and bounds with the great functionality. A new element being added is the ability to remarket to previous visitors. It is still in beta testing and is…
OMG launches Borro (24 February 2010)
The largest online pawnbroker with 80% of the market share providing short term loans.
Contact simon.alexander@omgpm.com or visit offers.omgpm.com
Exclusive launch – Budget car and home insurance (19 February 2010)
Another big brand to add to our insurance portfolio – OMG this week launched the Budget car and home insurance programmes. One of the UK’s leading insurance intermediaries Budget offers quotes from a panel of insurance providers.
More information on Budget Car and Home insurance.
Exclusive launch - The National Friendly affiliate programme is now live exclusively on the OMG Network (19 February 2010)
Our team have been busy this week – The National Friendly programme is now live. Offering a range of products and great commissions this gives affiliates more campaigns to benefit from.
For more information on this exciting new launch, or to sign up click here.
OMG sponsor the Innovative Merchant (Advertiser) of the Year award (19 February 2010)
We are looking forward to the A4U awards coming up in June and are proud to sponsor the Innovation award for Advertisers. Hopefully we will see some of you there. If you would like to join us at the event please contact Jodie.Lowthorpe@omgpm.com. For more information on this category…
“Click Here” for what? (19 February 2010)
A frustratingly wasted SEO opportunity! Google loves anchor text but “click here” contains no keywords if a few “click here” links are used on the page the keyword density suddenly becomes click or here and other carefully orchestrated SEO efforts are lost. Along with a wasted SEO…
Is Facebook Directing More Users Than Google? (19 February 2010)
There is much discussion this week about whether Facebook is directing more web traffic than the search engine giant Google. The San Francisco Chronicle on the 15th February ran the following article ‘Facebook Directs More Online Users Than Google’. The article cited Web measurement firm…
The Power of Local Search for Success (19 February 2010)
Consumers are not only looking for a one stop shop when looking to make a purchase or research certain retailers online. Consumers want to be able to call with one click, access directions and get previous customers reviews all in one place. According to Nielsen and Webvisable, 50% of…
Does Social Media Pay Dividends With SEO? (18 February 2010)
Although organic Search Engine Optimisation is incredibly effective at improving ranking positions both in Google, Bing and Yahoo search engines, the success of SEO now goes hand-in-hand with Social Media platforms that work towards driving further traffic to websites.…
Yahoo! Search Marketing Desktop Arrives (15 February 2010)
Google were the first, MSN followed and now Yahoo! have launched there offline desktop tool for PPC account managers. This has been a long time coming and although still in beta (as is MSN) the initial layout looks promising and can create a fantastic time saving element when working on…
SEO Targeting – What Does Your Search Engine Say About You? (15 February 2010)
A group of marketing agencies, Wunderman, BrandAsset Consulting, Zaaz, and Compete, compiled a new SEO study in order to find out the distinct shopping habits and brand preferences of Google, Bing and Yahoo users. …
SEO – Google Buzz Questioned by SEO & IT Experts (15 February 2010)
The latest social networking feature developed by Google, Google Buzz, has been questioned by SEO and IT experts regarding its effectiveness and relevance. Google Buzz can be found in Google Mail, allowing users to interact with status updates in a similar manner to the current success…
Hey Big Spender - The UK Leads The Chart For Europe’s Top Online Spenders (15 February 2010)
Following on from a recent survey which was undertaken by the online price comparison website KelKoo on behalf of the Centre for Retail Research, UK consumers have topped the results by spending an estimated £38 billion online in 2009. This massive figure accounted for over 30% of the…
We’re in the mood for love... (05 February 2010)
OMG are getting their affiliates ready for romance this week with many great merchant offers for Valentine’s Day.…
Hate Spam! Love Users – Stop Spammers using your Site for their gain (04 February 2010)
If you like to give your users the chance to post feedback on your website, whether it is related to a product, the level of service they received or simply just for you to engage with them on a new level, you need to make sure that you protect yourself from the internet spammers who lay in…
Don’t force your software on users! (03 February 2010)
When building your website make sure that you build strong foundations for SEO and at the same time ensure you make it as accessible as you can for your future users. With new platforms coming onto the market almost every day, you need to make sure that you are not excluding any demographic…
Google Invests £3.6 Million in University Research Projects (02 February 2010)
Google is increasing its financing research into areas that can benefit search engine technology. The New York Times reported that Google typically offered grants of around $50,000 (£31,400) but announced on Tuesday 2nd Feb 2010 a new $5.7 million (£3.6 million) budget to finance dozen…
Google Implements Click-to-Call Feature for Mobile Phones (01 February 2010)
The ease of access that mobile phones and smartphones now provide has been embellished by Google, providing a brand new Click-to-Call feature on its natural search pages. Consumers will be able to search for a brand or company and find themselves just one click away from calling the company…
OMG launch Cashplus pre paid card exclusively (29 January 2010)
The first prepaid credit card to launch in the UK has gone from strength to strength and is now an exclusive programme with OMG.…
SEO – Respected Google Brand Aids Search Engine Optimisation (29 January 2010)
Trust in the global Google brand is now a significant factor in obtaining good search engine ranking positions according to an industry source. …
That’s Rich – Google Introduces a New Rich Snippet Format (29 January 2010)
Google launched the Rich Snippet feature last year, Rich Snippets are search results that return more information in every listing.…
Social Media Use up by 82% in Just 12 Months (27 January 2010)
The craze that is social media continues to grow at an astounding rate. Social networking includes the use of websites such as Facebook, Twitter, MySpace, LinkedIn and Classmates. All five of the above websites are used by businesses and marketers as a means of creating a community and…
Even Bill Gates Needs SEO Advice! (26 January 2010)
Founder of global computing giants Microsoft, Bill Gates has received Search Engine Optimisation advice for his new blog from SEO expert, Danny Sullivan. Sullivan noted that Bill Gates’ blog sat fourth in the Google search ranking results and could do with some SEO tweaking.…
Using Google Search Query Results (25 January 2010)
Googlereleased search query reports in early 2009 allowing advertisers to view the actual queries that visitors used to reach your website. Search query reports can be quite overwhelming! OMG Search have put together some key ways in which you can use them.…
OMG Launch Hi Save (21 January 2010)
From the widely recognised ICICI brand comes Hi Save fixed rate bond products.…
Google Put to the Test in Support for Haiti (20 January 2010)
After the recent news broke regarding the atrocities of the Haiti earthquake, Google has been put to the test to provide online support to the Haitian people. Malicious web users have attempted to use Search Engine Optimisation (SEO) to hijack a number of keywords related to the disaster…
Google Postpones China Mobiles Launch (19 January 2010)
Googlehas announced it is postponing the launch of two new Android based mobile phones in China following the ongoing disputed regarding government censorship. This news came as the Chinese government state that all foreign firms including Google must obey the country’s law and…
OMG launch Everyday Pay Day Loans (14 January 2010)
Offering short term loans within hours of completing an application form, Everyday Pay Day Loans is another exclusive campaign to OMG. Contact Christina.dillman@omgpm.com to get started.
Nobody puts Google in the Corner – China watch out! (14 January 2010)
Google has always had a very precocious relationship with the Chinese government, and after the latest in a string of attempted and in some cases successful hacking attempts on its servers, it is looking like the relationship could be coming to an end.…
Google Looking To Sell Ads In Street View Photos (14 January 2010)
Google has been granted a patent which will enable them to “claim real estate in panoramic or 3D mapping environments for advertising”. This technology will identify buildings, posters & billboards in the photos.…
Chrome is Worlds Third Most Popular Web Browser (07 January 2010)
Figures released in December 2009 by Net Applications have shown that Google Chrome overtook Apple's Safari in worldwide popularity. It is reported that Chrome made up for 4.63% of the market share last month compared to Safari's 4.46%.…
OMG Launch White Eagle and Freedom Pre paid cards (05 January 2010)
Two more pre paid cards are live on the OMG network . Prepaid cards require no credit check or bank account, offer the opportunity to improve a poor credit record and are simple to use and easy to manage, with 100% approval guaranteed. Contact simon.alexander@omgpm.com to add these to your…
Facebook Beats Google on Visits (04 January 2010)
On Christmas day Facebook beat Google in driving more visits and achieved the same on News Years Day. With Google usually winning hands down on the number of visitors it's a change to see someone else taking the title. …
Google Announce PPC Product Listing Ads (12 November 2009)
You many have noticed an additional plus box on some of the Google PPC ads in the UK. This system is called product listing ads where it allows users to so see highly targeted ads that include richer product information directly in the ad test, including product image, price and merchant…
Google News Could Be banned From Indexing Murdoch’s News Websites (11 November 2009)
Rupert Murdoch who has already announced that he will start to charge people to access his news stories online has spoke out to Sky News Australia about his plan to stop the search engines accessing the full content on his sites so people will have to pay to read full articles. Murdoch…
Yahoo! & Microsoft Search Deal Misses First Launch Date! (09 November 2009)
The hotly anticipated deal between Microsoft and Yahoo! Looks like it has hit its first major stumbling block before it is even off the ground. The planned launch date of October 27th 2009, has been and long past now and at present there is no official news from either camp on when the…
Why Does Facebook Matter to Marketers? (05 November 2009)
US Market share increased from 55.15% in August 09 to 58.59% in September 09 accordingly to Hitwise. Facebook is also hugely popular in the UK and marketers need to understand how Social Networking and Facebook specifically can develop their brand online.…
New Site Links in Google PPC Ads (03 November 2009)
Over the last couple of days you may have noticed some slightly different PPC ads. Google is now extending the value of existing ads by providing additional links to content deep within sites.…
The Power of Keyword Research (01 November 2009)
The online market is becoming ever more competitive and with more people staying in during the economic recession, internet shopping as seen a great surge.…
Team OMG runs 10km for Cancer Research (30 September 2009)
On Sunday 27 September 2009, five OMG team members ran 10km in support of Cancer Research UK’s ‘Run 10k’ appeal.…
Newly redesigned OMG login area goes live (16 September 2009)
OMG Network’s new login area for affiliates is now live, offering a host of new functions, time-saving improvements and customisation options – as well as a clean, easy-to-use new look featuring refreshed branding.…
OMG Search increases Ellie Gray PPC sales by 400% (19 August 2009)
Ellie Gray, the online retailer of gym and sports wear for women, has enjoyed a fourfold increase in revenues from PPC advertising since choosing OMG search to manage its paid search campaign.…
Ebay abandons ‘last click wins’ for quality-based payments to affiliates (18 August 2009)
Ebay will implement a new payment model for affiliates based on quality starting in September 2009.
The new approach replaces the ‘last click wins’ system previously in place, which simply awarded commission to the affiliate who directly referred traffic to an Ebay site.…
OMG Network welcomes two new team members (15 August 2009)
OMG Network is delighted to welcome two new recruits who will bring valuable new skills and experience to our client-facing teams.
Google ‘caffeine’ update expected to bring faster, real-time search (10 August 2009)
Google is planning a new update to its search algorithms and technology, codenamed ‘caffeine’.…
Yahoo and Microsoft finally tie the knot (29 July 2009)
Following months of speculation, Yahoo and Microsoft have finally confirmed that they will be working together to provide search services.…
