Online Advertising Under ASA Jurisdiction (31 January 2011)
From the 1st March 2011 the ASA will expand its remit and cover marketing on websites. The new regulations could signal big changes and rewrites for some websites. All content, not just on their own website but Twitter and Facebook will have to adhere to the rules set out in the code.…
Display URL Changes In Google (31 January 2011)
Google announced recently that display URLS can no longer use capitalisation in the root domain. For example www.AmazingShoes.co.uk will now have to be www.amazingshoes.co.uk. This change has come about after a period of testing and research by Google resulting in the recommendation that…
New 2011 Affiliate Marketing Council Chair (31 January 2011)
Helen Southgate who works for Sky has been elected Chair as the IAB’s Affiliate Marketing Council Chair. Helen was competing with Sanjit Atwal from Tradedoubler and Ewan Darby from Neo@Ogilvy for the role. Helen Southgate commented;…
PPC – Misspelling Crackdown to Pose Problems for Affiliates (10 December 2010)
Google appears to be cracking down on PPC affiliates who attempt to use misspelt ad copy in their Google ads in order to match keywords that they are bidding on. One of the main purposes of this is to enable an affiliate to purposely input misspellings into their ad copy headline to match…
Black Hat SEO Techniques Can Potentially Poison the Internet (19 November 2010)
An increasing number of ‘cyber criminals’ are seeking to use ‘black hat’ search engine optimisation (SEO) techniques in order to trick web users into visiting Malware-ridden websites and sites which attack and store personal data of each individual visitor.…
Consumer Credit Directive Conference (12 November 2010)
Wednesday 10th November saw the Consumer Credit Directive Conference in Canary Warf. Organised in partnership between OMG, Freedom marketing, Olgivy and American Express, the conference was designed to drive debate on the implications of the new Consumer Credit Directive legislation.…
Google Steps Up Instant With Page Previews (11 November 2010)
Google has announced instant previews in their search results pages, building on the new real-time results.…
10 Steps to a successful affiliate programme (11 November 2010)
Affiliate marketing is not rocket science but the perfect affiliate programme is harder to achieve than some people think. We have prepared a few tips to help make your affiliate programme become more effective; delivering more growth, whilst protecting your brand and managing cost.…
8 Steps to a successful referral solution (11 November 2010)
Brand advocacy is seen as the holy grail of any CRM department. But how do you leverage this power? The good news is that a digital Word of Mouth strategy provides an ideal solution.…
Multiple sites are not always the best bet (02 November 2010)
From time to time we encounter potential clients that want to try to trick Google (and the other search engines) into listing their products several times on the Search Engine Result Pages (SERPs) by creating a web of similar domains which all use the same content and just have a…
