Campaign Referrer, step by step

Referral marketing can be broken down into six easy steps - clearly explained in the illustration below. The straight-forward nature of the referral process means it's easy for you to implement, and your customers enjoy an uncomplicated and simple journey.

If you'd like to understand more, please click on the next button below. We've come up with a fictitious brand "Shop Fashion", so you can see exactly what happens at every step.

Trigger Point

This is where you promote your referral programme to your audience.

You have complete control over where this takes place and how it looks.

Example Trigger points include -

- On your product pages
- On your homepage
- On post-purchase emails
- Within your email marketing content
- In your offline literature

Data Collection

This is where the details of the referral are provided by your users. We keep it as simple as possible and ensure the key points about the referral are prominent.

We also provide the opportunity for the referrer to write a bespoke message.

Referral Email

The recipient of the referral receives a fully-branded email using your colours and fonts. You have the ability to define the wording and tone of voice of the content.

When the recipient clicks the "Find Out More" button, the action is tracked by the OMG system.

Purchase on the website

We'll work with your technical team to integrate our tracking tag onto your sale or quote confirmation page.

If you already use a third party tracking solution, we can work with them to place our tag into their container with no work required by you.

Informing the user

Once the customer's sale has been validated, we send an email to the referrer congratulating them and providing the reward.

If you want to offer a selection of rewards, we'll invite them to make a choice.

Measuring Performance

Naturally it's vital you understand how your referral programme is performing. As you can imagine, our experience in affiliate marketing puts us in an ideal position to provide you with a wide range of reports from KPI widgets through to referral by referral analysis.