Retail

We offer all the knowledge and experience to drive volume and boost basket value for retailers, backed up by proven solutions for tracking, reporting and analysis. Working with leading brands such as WHSmith, H. Samuel and Virgin Vie, we deliver solid results with a combination of market-leading service and unrivalled affiliate management.

We'll begin by getting a strong 'feel' for what you want to achieve, including which products are most important. Then we'll promote your offer to our publishers, in some cases identifying individual sites who can sell specific product groups more effectively.

We use technical features such as dynamic search boxes, product data feeds and content units to make your campaign more appealing to both affiliates and consumers. Our Unique Voucher Code technology can provide superior flexibility and customer intelligence, allowing retailers to create highly targeted and effective campaigns. Email marketing often has a key role to play too, since retail consumers often subscribe to e-newsletters.

Since retail margins can be tight, the sites that deliver the most sales may not necessarily deliver the most value. We'll keep a close eye on conversion rates and broker bespoke deals with key affiliates, encouraging them to drive more high-quality, high-converting traffic. Our robust fraud prevention technology will prevent unwanted outcomes such as consumers buying through cashback sites and then returning the goods.

If you're a retailer interested in generating more volume and value from the affiliate channel, call me on 01603 697737 today.

See case studies: H.Samuel, WHSmith