Case Study: GoCompare

Background

GoCompare launched with OMG Network in November 2006.

Strategy

We explored a broad range of techniques for promoting GoCompare: social media, email marketing, cashback sites and a brand protection campaign. All of these approaches helped to drive the exceptional growth of the programme.

As a result of strong account management, service and growth, GoCompare took the decision to work exclusively with OMG in January 2009. Careful management of the migration ensured that no insurance quotes were lost during the transition, and GoCompare had full confidence to launch new products exclusively with OMG Network.

Once exclusivity was established, we were able to streamline the campaign for closer, more effective account management. Regular conference calls and meetings help to address problems promptly and maintain the programme’s forward momentum.

Results

Since 2006, the GoCompare programme has grown more quickly than any other campaign to date.